Apple is looking to team up with Google for a mega-deal to leverage the Gemini AI model for features on iPhone, Bloomberg reported. This will put Google in a commanding position as the company already has a deal with Apple as the preferred search engine provider on iPhones for the Safari browser.
The publication cited people familiar with the matter saying that Apple is looking to license Google’s AI tech to introduce AI-powered features with iOS updates later this year. Additionally, the company also held discussions with OpenAI to potentially use GPT models, Bloomberg said.
There is surmounting pressure on Apple to catch up with competitors in the AI field such as OpenAI, Microsoft, Anthropic, and even Google. In February, Apple CEO Tim Cook said that the company will introduce Gen-AI features “later this year.”
The company’s job listings over last year have suggested that Apple is working on multiple internal and external tools powered by generative AI. However, talks of leveraging third-party AI tech means Apple hasn’t progressed as expected in its own AI efforts.
Apple’s own models might power some of the on-device features on the upcoming iOS 18 software update — expected to be announced at the Worldwide Developer Conference (WWDC) historically held in June. However, the company is exploring partnering with an external provider for generative AI use cases such as image creation and helping users with writing.
This is a bad move by Apple. They should be focusing on developing their own technology.
Apple is making a mistake by partnering with Google. Google is a privacy nightmare, and I don’t want them having any more access to my data.
This is a stupid move by Apple. They should be focusing on developing their own technology, not partnering with Google.
I’m not sure what to think about this. I’ll have to wait and see how it plays out.
I’m not sure if this is a good idea. Google has a history of privacy breaches.
This is a great move by Apple. Google’s Gemini technology is the best in the industry.
I can’t believe Apple is partnering with Google. This is like the fox guarding the hen house.
I can’t believe Apple is partnering with Google. This is like the fox guarding the hen house.
This is just another example of Apple’s decline. They used to be a company that innovated, but now they’re just copying Google.
I’m not sure what to think about this. On the one hand, I love Google’s Gemini technology. On the other hand, I’m not sure I want Apple to have access to my data.
This is a great move by Apple. Google’s Gemini technology is top-notch, and it will be a great addition to the iPhone.
What’s the point of this partnership? Apple already has its own voice assistant, Siri.