Kodlama 12 Nisan 2024

Taylor Swift’s music is back on TikTok, despite platform’s ongoing UMG dispute

Taylor Swift’s music is back on TikTok, despite platform’s ongoing UMG dispute

Taylor Swift’s music is back on TikTok, despite platform’s ongoing UMG dispute

After 10 weeks of being absent from the platform, Taylor Swift’s music has returned to TikTok — or at least her more recent songs and “Taylor’s Version” cuts, since she owns those masters.

Taylor Swift’s music, and music from all artists signed to Universal Music Group, was pulled from TikTok when the two parties were unable to come to a renewed licensing agreement. UMG published a scathing press release accusing TikTok of trying to “bully” the label into accepting a deal worth less than its previous one. UMG framed its refusal to come to a deal with TikTok as a means of standing up for emerging artists.

“How did [TikTok] try to intimidate us? By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars,” UMG wrote. “TikTok’s tactics are obvious: use its platform power to hurt vulnerable artists and try to intimidate us into conceding to a bad deal that undervalues music and shortchanges artists and songwriters as well as their fans.”

TikTok did not respond to a request for comment.

UMG also represents superstars like Billie Eilish, BTS, Ariana Grande and Olivia Rodrigo, but Swift is in a unique position. After contractual disputes of her own, Swift has been re-recording her old albums to reclaim ownership of the songs. Her “Taylor’s Version” recordings are back on TikTok, but songs from records like “Reputation,” which doesn’t yet have a “Taylor’s Version,” are still absent from the platform.

The timing of Swift’s return to TikTok isn’t a coincidence. Next week, Swift will release her new album, “The Tortured Poets Department.” Even artists as huge as Swift are not immune to the necessity for social media marketing — and if fans can’t make TikToks using sounds from the new record, the album might be … slightly less ubiquitous? But the partnership is beneficial for TikTok too. With a fanbase like Swift’s, it’s inevitable that numerous audio trends will emerge from the album, and TikTok won’t want to miss out on that engagement, especially since Reels will have that music anyway.

source

Spread the love <3

You may also like...

Mar
30
2024
0
5.5G destekleyen vivo modelleri ortaya çıktı!

5.5G destekleyen vivo modelleri ortaya çıktı!

5G teknolojisine yeni yeni alışmış olmamıza rağmen, yeni bir ağ standardı ile karşı karşıyayız. 5G-Advanced yani 5GA adıyla da anılan...

Spread the love <3
Nis
20
2024
0
Your Android phone could have stalkerware — here’s how to remove it

Your Android phone could have stalkerware — here’s how to remove it

Consumer-grade spyware apps that covertly and continually monitor your private messages, photos, phone calls and real-time location are a growing...

Spread the love <3
Nis
30
2024
0
Huawei Nova 12s inceleme: Huawei Google ile geldi!

Huawei Nova 12s inceleme: Huawei Google ile geldi!

Huawei’nin yeni modeli Nova 12s, Google servisleri ile entegre bir şekilde piyasaya sürüldü. Huawei Nova 12s inceleme sizlerle. Huawei Nova...

Spread the love <3
May
20
2024
0
How to Make Your Flutter Package Privacy Manifest Compatible

How to Make Your Flutter Package Privacy Manifest Compatible

Beginning May 1st, Apple will enforce all new applications or updated versions of applications that will be uploaded to the...

Spread the love <3
Whatsapp İletişim
Merhaba,
Size nasıl yardımcı olabilirim ?