A few months after its launch, how is Apple’s Vision Pro faring? The company’s ambitious bet on computers that nestle on your face instead of sit on your desk made a huge splash when it was announced and later released. However, the hype has since seemingly come back down to Earth.
I am a long-term bull on augmented reality, virtual reality and face-computers in general. I still recall my first session with what became the Microsoft HoloLens project as one of the most impactful moments for my excitement for technology. So it is to my partial chagrin that the hype around the Apple Vision Pro has faded more rapidly than I anticipated.
Of course, with its Pro moniker, expensive price tag and uneven developer support thus far, the new Apple device has a long road ahead of it. But I anticipated the Apple brand to keep the hardware in the news — and atop our collective minds — longer than it managed after its launch.
For now, we remain mostly in the dark regarding the device’s popularity. Sure, some folks returned theirs and TechCrunch’s own review was middling-to-positive in its view, but that doesn’t mean that most folks took their Apple Vision Pro back, or that some users are enjoying the gadget more than we did.
Here’s hoping that Apple and Meta, with its Quest line of VR headsets, do not give up until they crack this particular nut. I find it archaic that my monitors are akin to digital chalkboards when they should be built into my glasses. Hit play, let’s have some fun.
